New Guards Group is an Italian contemporary

luxury Luxury may refer to: * Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, tax on products not considered essential, such as expensive cars **Luxury tax (sports), surcharge pu ...

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

production and distribution

holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

co-founded in

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...

in 2015 by Claudio Antonioli, Davide De Giglio and Marcelo Burlon.

History

The company was founded in 2015 by co-founders, Claudio Antonioli, Davide De Giglio and Marcelo Burlon. In December 2017, the company acquired an undisclosed stake in knitwear label, Alanui. In March 2018, Anna Blessmann fashion label, A Plan Application, joined the company with graphic artist Peter Saville. In March 2019,

Peggy Gou Peggy Gou is a South Korean DJ and record producer based in Germany. She has released seven EPs on record labels including Ninja Tune and Phonica. In 2019, she launched her own independent record label, Gudu Records, and released a DJ-Kicks ...

joined the roster of labels with her new clothing line, Kirin. In August 2019,

Farfetch Farfetch is a British-Portuguese online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world. The company was founded in 2007 by the Portuguese entrepreneur José Neves with its headquarters ...

purchased the group for a total of US$675 million.

Companies

* Marcelo Burlon County of Milan *

Off-White Shades of white are colors that differ only slightly from pure white. Variations of white include what are commonly termed off-white colors, which may be considered part of a neutral color scheme or yellow that looks like brown. In color theo ...

c/o

Virgil Abloh Virgil Abloh (; September 30, 1980 – November 28, 2021) was an American fashion designer and entrepreneur. He was the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilitie ...

* Palm Angels * Unravel Project *

Heron Preston Heron Preston JohnsonNelson, Karine"How Heron Preston Went From Making Invitations for Kanye West to His Own Fashion Label" '' W'', Condé Nast, March 7, 2017. Retrieved July 29, 2018. is an American artist, fashion designer, and disc jockey. H ...

* A Plan Application * Alanui * Kirin by

Opening Ceremony An opening ceremony, grand opening, or ribbon-cutting ceremony marks the official opening of a newly-constructed location or the start of an event.

* Ambush

References

External links

* {{Official website, http://newguardsgroup.com Retail companies established in 2015 Clothing companies established in 2015 2010s fashion Clothing retailers of Italy Companies based in Milan